A view-only guide to our current trade counter deals. Browse the offers, then call or visit us — products, prices and availability are only confirmed in store.
Main deals
Trade Radiator Package
What’s in it
1 × white panel radiator, 1 × thermostatic valve pair and fixing kit.
These terms explain this view-only deals website. The page helps people discover our offers and find or call the trade counter; it does not sell, reserve or guarantee products.
View-only website
There are no accounts, forms, reservations, orders or payments on this website. Nothing shown here — including deal names, contents, images, prices, savings, descriptions or availability — is guaranteed. A phone call is an enquiry only. Only information confirmed directly by shop staff while you are physically at the trade counter applies to an in-store purchase.
1. Who we are
This informational website is published by Direct Boilers Ltd, a private limited company registered in England and Wales under company number 16608708. The website operates separately from the physical trade counter’s sales process and does not control shop stock or transactions.
Registered office: 1 Kings Avenue, London, United Kingdom, N21 3NA
The website is a view-only listing intended to help visitors discover possible deals and find or call the trade counter. It is not a live stock system, catalogue, quotation, reservation service or online shop, and none of its content is a guarantee or contractual promise.
You may browse it for personal or legitimate business purposes. You must not misuse the website, attempt unauthorised access, introduce malicious code, interfere with its operation, scrape it at an unreasonable rate or use its content unlawfully.
We may update, suspend or withdraw any part of the website without notice. We do not promise that it will always be available, uninterrupted or free from errors.
3. Deal descriptions, images and availability
The deal name and the “What’s in it” list are general promotional descriptions only and are not guaranteed. Product photographs are illustrative and may show packaging, colours or accessories that differ from anything available in store. Placeholder images must not be treated as confirmation of an exact product.
All deals are subject to stock and may be changed or withdrawn at any time. A product appearing on this website does not mean it is currently in stock or set aside for you. Availability is only confirmed when you attend the trade counter and staff confirm the item in store.
You are responsible for checking that products are suitable for your intended system, although the shop team may help with compatibility checks during an in-store visit.
4. Prices, old prices and savings
Card prices, old prices and savings are view-only promotional information. The old price is the comparison price shown for that deal, and the saving is the difference between the displayed old price and deal price. The current in-store price, VAT treatment and exact contents must be confirmed by staff before purchase.
We take reasonable care with pricing but website information may be outdated or contain an obvious error. The website itself does not accept a price, take payment or create an obligation to supply goods.
5. Calls are enquiries only
The “Call” links simply open the telephone function on your device. The WhatsApp link opens WhatsApp as a separate third-party service. This website does not receive your telephone number, message, call content or anything you discuss.
Information given over the phone is intended to help you decide whether to visit. Stock can change before you arrive, so a call does not reserve, allocate or guarantee a deal or product. Nothing is guaranteed to you until you are at the trade counter and staff expressly confirm it in store.
6. In-store purchases are separate
This website does not take orders, payments, billing details, delivery details or customer contact information. Any purchase is dealt with separately by the physical shop and is only completed under the arrangements confirmed by shop staff.
The website is not a party to and does not administer, fulfil, control or guarantee an in-store transaction. The shop’s obligations for an actual sale are separate from the website. Nothing here removes any statutory rights or any responsibility that the shop or Direct Boilers Ltd must retain by law.
7. Consumer rights and in-store returns
If you buy wholly or mainly outside your trade, business, craft or profession, you are a consumer. Nothing in these website terms reduces your statutory consumer rights.
Because this website does not accept orders or payment, it does not create an online or distance sale. The shop will explain the terms that apply to an in-store purchase, including any returns policy. Rights for faulty or misdescribed goods continue to apply as required by law.
8. Faulty goods and warranties
Any issue with goods bought in store must be handled directly with the physical shop; the website cannot receive or decide a fault, return or warranty claim. The shop remains responsible for providing any remedy required by law. Manufacturer warranties may have separate registration, servicing and installation conditions; they are additional to any rights that cannot lawfully be excluded.
Do not install or continue using a product that appears damaged or unsafe. Unauthorised alteration, unsuitable storage, incorrect installation or use contrary to instructions may affect a warranty or claim, but does not remove rights that the law says cannot be excluded.
9. Installation, safety and compatibility
Heating and plumbing products must be selected and installed correctly. Gas work must be carried out by a suitably qualified Gas Safe registered engineer, and electrical work by an appropriately qualified person. Product information on this website is not a substitute for a site survey, manufacturer instructions or professional advice.
10. Intellectual property and links
The website design, text, branding and original content are owned by or licensed to Direct Boilers Ltd and are protected by intellectual property laws. You may view and print reasonable extracts for your own non-commercial use, but must not reproduce or exploit the website commercially without written permission.
Links to external websites are provided for convenience. We do not control or endorse their content and are not responsible for their availability, terms or privacy practices.
11. Our responsibility
Nothing in these terms excludes or limits liability where it would be unlawful to do so, including liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or mandatory consumer rights.
To the fullest extent permitted by law, the website does not guarantee the accuracy, completeness or availability of any listing and is not responsible for a decision to travel, delay work or rely on a deal before it is confirmed in store. If you are a business customer, we are not responsible for indirect or consequential loss, loss of profit, revenue, business, anticipated savings, goodwill or data arising from use of this information-only website. If you are a consumer, we are responsible for foreseeable loss caused by our breach, but not business loss.
12. Privacy and cookies
Our Privacy policy explains why this website does not collect customer-submitted information. Our Cookie policy explains the current cookie status of this page.
13. Changes and general terms
We may update these website terms. The date at the top shows the latest version. Separate terms or information given by the shop may apply to an actual in-store purchase.
If one provision is found invalid, the remaining provisions continue. A delay in enforcing a right is not a waiver. No person other than you and Direct Boilers Ltd has a right to enforce these terms.
14. Law, complaints and contact
These terms are governed by the law of England and Wales. The courts of England and Wales have jurisdiction, except that a consumer resident elsewhere in the UK may also bring proceedings in the courts where they live where the law permits.
For a question about this view-only website, call 0208 884 4244 or email sales@direct-boilers.com. Enquiries about goods or an in-store purchase are handled separately by the shop team.
This policy explains the privacy position of this separate, view-only deals website. The page does not ask for, collect, store or process customer-submitted information.
No customer information is handled by the website
There are no accounts, forms, newsletters, online orders, reservations or checkout. The page never asks for or stores names, telephone numbers, email addresses, billing details, payment details, delivery addresses or purchase information.
1. Website operator
This information-only website is published for Direct Boilers Ltd, registered in England and Wales under company number 16608708. The policy is limited to the website itself and does not describe separate records that the physical shop may be legally required to create for an in-store transaction.
Registered office: 1 Kings Avenue, London, United Kingdom, N21 3NA
The website does not collect customer identity, contact, enquiry, order, payment, billing, delivery, marketing or communication information. It has no form fields and no facility for a visitor to submit information.
The public deals page does not use cookies, local storage, session storage, analytics, advertising trackers or behavioural profiling. The separate private manager for authorised staff also uses no stored sign-in cookie or browser storage: its signed access token exists only in the current page’s memory and is lost on refresh or when the tab closes. See the Cookie policy for the full current technology list.
3. Telephone and email links
Telephone and email links hand control to your device’s phone or email application, while the WhatsApp link opens WhatsApp as a separate third-party service. This website does not receive your telephone number, email address, message, call content or anything you later tell the shop. Any direct conversation with or visit to the physical shop takes place outside this website.
4. Limited technical hosting data
The public HTML page itself creates no visitor database or log. Like any public website, the company providing the web hosting may automatically process limited network information, such as an IP address, request time, browser type and requested page, so it can deliver and protect the site. This is technical hosting data rather than information submitted by a customer.
The private staff manager rate-limits incorrect passwords. For this security purpose only, the server converts the connecting network address into a secret-keyed, non-readable hash and temporarily records the hash, attempt count and lock expiry. It does not store the raw address or the submitted password, and this does not affect ordinary visitors to the public deals page.
Purpose
Typical lawful basis
Deliver the page, maintain availability and prevent malicious or unauthorised access
Legitimate interests in operating and securing a basic informational website
Comply with a binding legal request concerning hosting records
Legal obligation, where applicable
Hosting arrangements are reviewed so this policy can be updated if the provider uses any additional technology or logging.
5. Sharing and selling information
Because visitors cannot submit personal information, the website has no customer list, billing data, contact database or order data to share or sell. A hosting provider may process the limited technical data described above on our behalf, and may disclose it only where permitted or required by law.
6. International hosting
If a hosting provider processes limited technical data outside the UK, an applicable lawful transfer mechanism and safeguards must be used. No customer-submitted contact, billing or order information is sent through the website.
7. Retention
The website retains no customer-submitted information. Private manager login counters are cleared after a successful sign-in, become ineffective after the security window, and records older than 24 hours are removed during subsequent manager login activity. Any basic hosting security logs should be kept only for the shortest period reasonably needed for delivery, security, troubleshooting and legal requirements, according to the selected host’s configuration.
8. Security
The page reduces privacy risk by not providing forms, accounts, checkout, tracking or browser storage. Reasonable hosting and access controls should still be maintained to protect the website and any unavoidable technical logs.
9. Your data protection rights
Depending on the circumstances, UK data protection law may give you the right to be informed, access your information, correct inaccurate information, request erasure, restrict processing, object to processing and receive certain information in a portable format. Where processing relies on consent, you may withdraw it at any time without affecting earlier lawful processing.
These rights are not absolute and exemptions may apply. Because the website collects no customer-submitted information, we would not normally hold website information that identifies you. You may still contact us about limited hosting data using the details above.
10. No marketing, profiling or automated decisions
The website has no newsletter sign-up and does not send marketing, build visitor profiles or make automated decisions. It currently uses no analytics, advertising cookies or marketing trackers.
11. Children
The website is not directed at children under 16 and provides no way for a child or any other visitor to submit personal information.
12. Complaints, changes and contact
Please contact us first if you have a privacy concern so we can try to resolve it. You also have the right to complain to the UK Information Commissioner’s Office (ICO). Visit the ICO complaints page for current contact options and guidance.
We may update this policy as our services, providers or legal obligations change. The latest revision date appears at the top. Material changes will be highlighted where appropriate.
This policy explains what cookies and similar technologies are and confirms what the current Direct Boilers deals page uses.
No cookies on this page
The public deals page does not set cookies, use browser storage, run analytics, track advertising or load deal images from a third party. The separate private staff manager also uses no stored sign-in cookie or browser storage. For that reason, the public deals page does not display a cookie consent banner.
1. What cookies are
Cookies are small text files stored on a device when a website is visited. Similar technologies include local storage, pixels and software identifiers. They can keep a service working, remember choices, measure use or support advertising. Some cookies disappear when the browser closes; others remain until they expire or are deleted.
2. Technologies used by this version
Category
Current status
Consent
Strictly necessary
No stored cookie. The private manager keeps a signed token only in the open page’s memory and removes any obsolete cookie left by an earlier version
Not applicable
Preferences or functionality
None
Not applicable
Analytics or performance
None
Not applicable
Advertising or marketing
None
Not applicable
Local or session storage
None
Not applicable
The deal buttons and legal pages use temporary in-page code only. Their state is not saved after the page is closed or refreshed. Telephone and email links only open the relevant application on your device. The WhatsApp link opens WhatsApp as a separate third-party service; this website does not receive anything you type, send or discuss there.
3. Hosting and strictly necessary technology
This policy describes the public deals page, its same-site deal data and the separate private staff manager. After an authorised administrator signs in, the manager receives a signed access token and holds it only in the current page’s memory. It is never written to local storage or session storage and is lost immediately on refresh or when the tab closes. The server may send an expiry instruction solely to remove an obsolete cookie created by an earlier version; that instruction does not store a new cookie. The web host may also create server logs or use strictly necessary technology for security, load balancing or network operation.
Technology that is genuinely essential to provide a service requested by the visitor may not require consent, but clear information should still be provided.
4. If optional cookies are added
We will not place non-essential analytics, preference or advertising cookies before obtaining any consent required by law. If optional cookies are introduced, the site will provide clear choices, including a way to reject them as easily as accepting them and a way to change or withdraw consent later. This policy will identify each cookie or provider, its purpose and its duration.
5. Browser controls
Most browsers let you view, block and delete cookies through privacy or site settings. Changing browser settings is not required to view the public deals or use the private manager because neither stores a cookie. For security, refreshing or closing the manager tab signs authorised staff out.
6. External links
The site contains a link to WhatsApp and links to official external websites. If you follow one, that separate service or website has its own cookies and privacy information. Direct Boilers Ltd does not control cookies placed by a separate service or website.
7. Changes and contact
We will review this policy when the page, hosting, analytics or other services change. The date at the top shows the latest revision.
For questions about cookies or privacy, email sales@direct-boilers.com, call 0208 884 4244, or write to Direct Boilers Ltd at 1 Kings Avenue, London, United Kingdom, N21 3NA.